LAUREUS WORLD SPORTS AWARDS LIMITED
CLIENT / SECTOR:
Laureus World Sports Awards Limited
MARKET:
Worldwide
TYPE OF EVENT:
Awards ceremony
PACKAGE:
650 people – 2 days / 3 nights
TARGET AUDIENCE:
Athletes, Celebrities and high profile guests.
CONTEXT:
Each year, Laureus brings together under one roof some of the biggest names in sport. This gathering is also an opportunity to reward the best male and female athletes of the year during the "Laureus World Sports Awards" ceremony.
Challenge
Find a venue capable of meeting the high expectations and levels of flexibility required by the event, i.e. television broadcoasts, which come with technical and timing specifications. As important celebrities attend the event, it was important to choose a destination and venues that could guarantee security and world class luxury.
Host all the participants in different hotels: celebrities/sportspeople and sponsor guests. | |
Welcome and manage all participants for the duration of the event. | One contact person from Monte-Carlo Société des Bains de Mer was specially assigned to all aspects of the event. |
Welcome specific VIP clients on arrival. | Create a “VIP welcome” area with one of the event sponsors in the Salon Sintra, that can accomodate up to 80 people. |
Provide several spaces to create areas for storage, offices, make-up, VIP lounges, media centres, etc… | Provide 12 meeting rooms at the Monte-Carlo Bay Hotel & Resort and 7 rooms and 5 suites at the Hôtel Hermitage Monte-Carlo. |
Allow one of the automobile sponsors to display their prototypes within the hotel. | Display a promotional car on the hotel forecourt for the duration of the event. |
Organise the start of the “charity ride”, a circular bike route between Monaco and Italy, starting from the Monte-Carlo Bay Hotel & Resort. | Provide a space at the entrance to the hotel venue to set up a structure capable of welcoming 30 participants and their bicycles. |
Hold a cocktail lunch for 300 people. | Exclusive use of the Blue Gin bar in the Monte-Carlo Bay Hotel & Resort. |
Hold a cocktail party and gala dinner for 650 people. | Partially exclusive use of Sporting Monte-Carlo, adjacent to the Monte-Carlo Bay Hotel & Resort. Hold a cocktail party in the Salle des Palmiers, which can accomodate up to 700 people, and the gala dinner in the Salle des Etoiles, which can accomodate up to 950 people. |
Testimonial
The SBM resort offered the perfect venues and hotels in Monaco for our event and guests. We were met with competent and responsive people on all levels of the project. Though we ran into quite a few regulations that would have been an issue for our project, we were able to find a solution to most of them thanks to the diligent assistance of the operations team. We are definitely considering bringing our event back to Monaco and of course to the SBM resort properties.
- Multiple venues close proximity makes it possible to partake in various activities in different places even during very short stays.
- Ability to satisfy and adapt to different needs by providing comprehensive options.
- Capacity to meet the client’s needs by offering a prestigious and renowned venue.
- Monaco: a legitimate destination for grand finales and events featuring the best of the best.