EUROPEAN POKER TOUR

CLIENT / SECTOR: 

PokerStars / Poker

 

MARKET: 

International 

 

TYPE OF EVENT: 

Tournaments

 

PACKAGE : 

360 people accommodated - 12 days / 11 nights 

 

TARGET AUDIENCE: 

Poker players

 

CONTEXT: 

 

Every year, the European Poker Tour, organised by PokerStars, thrills international poker players at a series of tournaments held across Europe. Since 2004, Monaco has unquestionably been THE event on the calendar, considered one of the most prestigious in the world.

Challenge

Continue to welcome a very large number of players in a secure setting while offering a memorable experience to participants.

NEEDS

BENEFITS

NEEDS

A space entirely dedicated to this large-scale event, able to accommodate up to 700 people a day. This year, there were 2,133 individual players from 74 different countries and a total of 12,087 tournament entries.

BENEFITS

Complete privatisation of the Sporting Monte-Carlo’s event spaces, including the Salle des Étoiles and the Salle des Palmiers to host a television set and tournaments, as well as all the smaller meeting rooms intended for press, discussions and catering.

NEEDS

Broadcast the event via streaming and live streaming

BENEFITS

Set-up of a large-scale system specifically for the event, including 80 Wi-Fi terminals capable of handling more than 1,000 connections a day

NEEDS

Ensure a high level of security for players throughout the event

BENEFITS

In addition to Monaco being one of the safest destinations in the world, a major security system will be put in place within the event areas, including metal detectors, cameras and security guards.

NEEDS

Accommodation for participants in a hotel in the immediate vicinity of the tournament venue

BENEFITS

Accommodation for 360 people in the Monte-Carlo Bay Hotel & Resort, located in the immediate vicinity of Sporting Monte-Carlo

NEEDS

Organise a special tournament for VIPs

BENEFITS

Use of the America private room within the Monte-Carlo Bay Hotel & Resort available, including a dedicated on-site catering service.

NEEDS

Bring together the tournament’s 250 qualified players for an exceptional evening event

BENEFITS

Cocktail reception held in the Mediterranean garden of the Monte-Carlo Bay Hotel & Resort, with a DJ, performers and the PokerStars logo projected on the hotel’s façade.

Testimonial

We are delighted to be working with our long-standing partner the Monte-Carlo Bay & Resort to organise the European Poker Tour. The hotel’s excellent facilities and professional staff have enabled us to put on a high-quality event. We would highly recommend this hotel to all organisers of large-scale events

Julien Liarte, Business Development Manager Live Events, Pokerstars