FORBES TRAVEL GUIDE SUMMIT
CLIENT / SECTOR:
Forbes Travel Guide / Media
MARKET:
International
TYPE OF EVENT:
Summit
PACKAGE :
5 days / 4 nights - between 700 and 750 participants
TARGET AUDIENCE:
Hotel directors, owners and executive managers, investors, high-end travel agencies, international media.
CONTEXT:
Every year, Forbes Travel Guide invites the most influential names in the luxury hotel sector to come together at an international summit to discuss ideas, celebrate excellence and promote the industry’s high standards. Last February, Monte-Carlo Société des Bains de Mer had the privilege of hosting this prestigious event in the heart of the Principality. Here's a look back at the organisation of this exceptional event, which is honouring us with a return visit in 2026!
Challenge
To promote the Forbes Travel Guide Summit for its first edition outside the United States by creating unforgettable experiences in Monaco’s most iconic locations.
NEEDS | BENEFITS |
|---|---|
NEEDS To provide accommodation for over 700 VIP guests with a guaranteed level of comfort, prestige and service that aligns with the highest standards in the luxury hotel industry
| BENEFITS Guests stayed at the Hôtel de Paris Monte-Carlo and the Hôtel Hermitage Monte-Carlo – two 5-star establishments located in the heart of the Place du Casino – as well as at the Monte-Carlo Bay Hotel & Resort, an iconic 4-star seafront hotel that combines sophistication, relaxation and exceptional service |
NEEDS To provide a spacious and contemporary conference venue that meets luxury standards and can accommodate a large number of participants from around the world | BENEFITS The Grimaldi Forum Monaco, the Principality’s emblematic conference centre, was chosen to host one of the week’s major conferences. With its brand new extension, it was able to offer a modern and modular setting equipped with state-of-the-art technical facilities that was perfectly suited to the scale of the event. It was also chosen as the venue for the Forbes Travel Guide Awards presentation ceremony – a key highlight of the week |
NEEDS To organise an unforgettable gala evening in a prestigious setting, where gastronomy and artistic performances come together to bring the event to a fitting close | BENEFITS The iconic Salle des Étoiles, where Monaco’s most prestigious evenings take place, welcomed 713 guests for an exceptional dinner in a spectacular setting. In the presence of H.S.H. Prince Albert II of Monaco and leading names in gastronomy, such as Chef Alain Ducasse, guests were also treated to an exclusive performance by Dame Shirley Bassey. A grand finale to a truly exceptional week |
NEEDS To end the gala evening with a festive nightclub atmosphere | BENEFITS Creation of a Jimmy’z pop-up, the Principality’s most iconic nightclub, in the Salle des Palmiers adjacent to the Salle des Étoiles. This venue was transformed into a nighttime showcase complete with a lounge, dancefloor, immersive lighting and gaming tables to recreate the night-time experiences offered at the legendary club |
NEEDS To offer a variety of exclusive venues for each highlight of the week, while simultaneously providing partner brands with opportunities for collaboration and visibility among this exceptional hotel-based audience | BENEFITS To foster collaboration and offer tailor-made visibility to several key industry players, iconic venues were also selected to host private events:
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NEEDS To organise tailor-made experiences and exclusive events designed especially for VIP guests | BENEFITS To offer each VIP guest an experience that reflected the prestige of the occasion, a number of exclusive events were organised in the Principality’s most legendary venues These included:
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Testimonial
We have long recognized the leadership of SBM and their hotel, restaurant and spa staff to be exceedingly passionate and authentic in their service delivery — we knew they would be wonderful ambassadors not only of their brand, but of the entire principality. No detail was left unturned, and upon reflection, our attendees could not have been more warmly welcomed and cared for.
