LANCÔME BY IKEBANA
AGENCY:
IKEBANA
CLIENT / SECTOR:
Lancôme / Perfumery
MARKET:
France
TYPE OF EVENT:
Formation
PACKAGE:
5 days / 4 nights - 110 Personnes
TARGET AUDIENCE:
Formateur Retail Monde.
CONTEXT:
Every year in June the prestigious cosmetics brand Lancôme invites its global training leaders to discover and be trained up on the brand’s new products.
Challenge
To satisfy expectations in terms of the accommodation, catering and logistics for this event which is always organized in the most luxurious hotels of the French Riviera.
NEEDS | BENEFITS |
|---|---|
NEEDS To welcome all the global training staff in a 4 or 5* hotel in keeping with the brand’s glamorous image. | BENEFITS Semi-privatization of the Hôtel Hermitage Monte-Carlo. This magnificent 5* hotel, with views of the bay of Monaco and the city’s famous Rock, is renowned for the Belle Époque style and warm colours of its interior design. |
NEEDS To organize breakfasts for the participants in a private room. | BENEFITS Availability of the Belle Époque salon which is classified as a historic monument. The ideal place to breakfast in an elegant atmosphere. |
NEEDS To bring all the participants together for the launch meeting in a space large enough to host a considerable staging dispositive. | BENEFITS Organization of the plenary meeting in the Eiffel salon. It offers a ceiling height of 5 meters, a surface area of 310 sq. meters that can be split into two spaces, and the capacity to welcome 310 people. |
NEEDS To organize the 5 training workshops (make-up, fragrance, retail, skincare services, skin care products) in spaces that meet the following specific criteria: - Minimum surface area of 120 sq. meters - Bathed in natural light - Modular rooms large enough to host a considerable staging dispositive. | BENEFITS Mouldings, ornaments, high ceilings, etc. The Excelsior, Régence, Jardin d’Hiver, Trianon and Gustave salons perfectly illustrate the Belle Époque style of the hotel. They were privatized and equipped with a significant staging dispositive to create a glamorous atmosphere blending tradition and modernity. |
NEEDS To enable the 110 participants to meet up for an outdoor lunch on a terrace of the hotel. | BENEFITS Privatization of the hotel’s Midi terrace offering a surface area of 475 sq. meters and one of the most stunning views of the bay of Monaco, the Palace, and the Mediterranean Sea. |
NEEDS To organize a memorable gala dinner on the last evening. | BENEFITS Evening organized at the nearby Hôtel Paris Monte-Carlo, in the prestigious Salle Empire with its splendid private terrace located near the Hôtel Hermitage Monte-Carlo. The Salle Empire is classified as a historic monument and is an emblematic venue in the Principality, allowing the guests to experience a magnificent evening at the heart of the legendary Place du Casino. |
Testimonial
The care and attention to detail that went into organizing this event was amplified by the support of the teams of the Société des Bains de Mer as of the preparation phase. The capacity of the Société des Bains de Mer teams to listen, as well as their flexibility and availability, enabled us to stage this seminar on the theme of beauty and fluidity, and everything did indeed go very smoothly!
The different venues proposed entirely satisfied the client’s demands and the Hôtel Hermitage Monte-Carlo was a perfect reflection of the brand.
Finally, the Gala Evening at the Salle Empire of the Hôtel de Paris Monte-Carlo concluded this seminar with a burst of Glamour and Beauty… in short, a real success!
- The identity and positioning of the Hôtel Hermitage Monte-Carlo is ideally suited to major cosmetics brands.
- A 5* hotel situated in the heart of Monte-Carlo which offers exceptional meeting rooms and banquet halls.
- A perfect blend of work and leisure thanks to its direct and free access to the Thermes Marins Monte-Carlo wellness complex and the Monte-Carlo Beach Club.
- The wealth and diversity of the Monte-Carlo Société des Bains de Mer offer (33 restaurants & bars, spas, etc.) allows the client to create a complete and tailor-made event programme.