FINANCIAL TIMES

AGENCY:

Financial Times

CLIENT / SECTOR:

Finance / Press

MARKET:

Global

TYPE OF EVENT:

Conference / Networking and gala dinner

PACKAGE:

450 people – 2 days / 1 night

TARGET AUDIENCE:

Opinion leaders and major players in the luxury industry.

CONTEXT:

Every year in June, this event is held in a different location in the world, attracting the most influential people in the luxury industry to discuss the international economic situation, technological innovations and consumer trends in this constantly changing sector.

Challenge

Repeat the success of their first event with us whilst ensuring new surprises are in store for past attendees of the summit in Monaco.

NEEDS	BENEFITS
NEEDS Vary the services offered compared to their first event in Monaco whilst continuing to offer accommodations, restaurants and conference rooms in one location.	BENEFITS Historical aspects were showcased in their first event in Monaco with the Hôtel de Paris Monte-Carlo and the Place du Casino, whilst the second one highlighted the seaside location with the Monte-Carlo Bay Hotel & Resort and Sporting Monte-Carlo, offering attendees a novel experience.
NEEDS Make it easier for the 350 attendees to book accommodations.	BENEFITS Create a new online platform specially for the event so that attendees can easily book hotel rooms at the Monte-Carlo Bay Hotel & Resort.
NEEDS Welcome and manage over 350 attendees during the two-day event.	BENEFITS A contact person from Monte-Carlo Société des Bains de Mer specially assigned to all aspects of the event.
NEEDS Provide a warm welcome and guidance to the many sponsors throughout the event.	BENEFITS Made spaces available to sponsors for showcasing their brands and/or products during the event.
NEEDS Promote the event and Monaco destination in partnership with Monte-Carlo Société des Bains de Mer.	BENEFITS Create a special FT Business Luxury cocktail. Have Michelin-starred chef Marcel Ravin to create a customised dessert at the gala dinner. Hold a series of promotional events whereby attendees can win hotel stays in our hotels and a wine tasting in the prestigious wine cellars of the Hôtel de Paris Monte-Carlo.
NEEDS Hold a conference and organise networking opportunities during the two days.	BENEFITS Private venue hire at Sporting Monte-Carlo : The Salle des Palmiers can be used as promotional areas for sponsors, for talks between attendees, and as a staff office. The banquet-style Salle des Etoiles can be used for debates and discussions with speakers.
NEEDS Organise a memorable gala dinner.	BENEFITS A gala dinner in the sumptuous Salle des Etoiles. A 1,000 square foot banquet hall with a retractable roof opening onto the Monaco sky, a stage and built-in high-tech equipment.
NEEDS Hold a networking lunch.	BENEFITS Organise a lunch on cocktail orchestrated by Chef Marcel Ravin at the Michelin-starred restaurant The Blue Bay.

Testimonial

We were delighted to come back to Monaco – the principality exudes luxury, so it’s the perfect setting for our event. The SBM hotels were of a very high standard, which extended to the catering and service during our event. The extra touches were very welcome and some of my clients particularly commented on how much they enjoyed the exclusive wine tasting tour of the incredible cellars at the end of the event.

Craig Bethell, Global Director of Luxury, Innovation and FT Weekend Events.

SUMMARY

Capacity to organise a unique, customised experience.
Services up to the standard of a prestigious clientele.
A myriad of spaces and venues “under the same roof”, suited to any type of event.
Special event planning team, with a single contact person for all establishments.
Capacity to continue to satisfy and impress, even during a repeat booking of a similar event.

FINANCIAL TIMES

Challenge

Testimonial

Discover our case studies